ICO, also known as initial Coin Offering, is transforming the emerging economic model. It is an alternate mechanism for companies and new project developers to raise funds by selling their crypto tokens for fiat currency or other cryptocurrencies.
What exactly is an ICO?
Initial Coin Offering is a new sort of fundraising technique involving the sale of crypto tokens via crowdsourcing. So how can you make an ICO? The concept is straightforward: an entrepreneur or team will propose a cryptocurrency project based on a particular blockchain technology or network, which will be distributed to the public in a limited quantity of tokens or coins.
The entrepreneur will announce the sale of a certain number of these tokens. You have one to three months from the date of contract signing to send the funds to the bank, thus the purchase of tokens is crucial. Once the acquisition is complete, the company will incorporate the token into its website so that people may register for it and begin using it as a payment method.
How can a successful ICO be launched?
#1 What are initial coin offerings (ICOs) and what is the difference between a token and a coin? An ICO is fundamentally identical to an Initial Public Offering (IPO). In an IPO, the entity issuing the shares is the issuer, whereas in an ICO, the team selling the token is the issuer.
For instance, if you have a company for a new mobile app and you want to gather funds to develop it, you might conduct an ICO or simply release an open-source prototype of the app to gauge user response. To make things easier for everyone, I shall refer to the latter as a crowdfunding effort. You cannot directly invest in an ICO. It can only be used for purchasing tokens at the project’s public address (usually called the ERC20 token). ERC20 represents the Ethereum token standard.
Also See: Why you need a Cryptocurrency tax accountant
Instructions On How To Launch Your Own Initial Coin Offering
After gaining a comprehensive understanding of what an ICO is and its utility, let’s examine a step-by-step description of how to start an ICO for a cryptocurrency endeavor.
#1 Join the ICO business or development team.
Your partnership choice with an ICO development company is vital. Ensure that you select qualified individuals to construct the smart contract, establish the token, and advertise it in order to attract venture capitalists from around the world. View the fundamental processes that the ICO development company will follow by browsing through their offerings.
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#2 Prepare a strategy plan
The initial conceptualization phase signals the beginning of the road to success for the ICO launch. Without a clear strategy, it is exceedingly difficult to convert the concept of the token sale and derive the greatest benefit from crowdfunding. At this level, initiative plans are reviewed based on profitability, durability, and deliverability.
Before producing a detailed plan, it is necessary to conduct a thorough company analysis and prepare thoroughly. Understanding the user’s issues and addressing them through the venture is essential for success. In other words, when reviewing efforts, it is vital to consider how they will benefit stakeholders.
#3 Whitepaper proposal
Now that an appropriate project plan has been established, it is time to produce a whitepaper. It seems to be one of the most crucial stages of ICO development. A whitepaper is all about information, containing an in-depth analysis explaining the concept that investors will review prior to making an investment.
It is a crucial component that determines whether or not individuals will invest money. Integrity, dependability, and credibility are engendered by a detailed white paper.
#4 ICO Website launch
A website or homepage is of equal importance to a whitepaper. A user-friendly and visually appealing website with informative content about the effort will make it easier to target the appropriate audience and generate demand. The interface’s usability is a crucial component of a comprehensive website.
#5 Pre-launch Promotion
Developing a robust network is crucial since it will allow your ICO to reach a larger audience. Here are some tried-and-true marketing methods for your ICO. Observe these –
- The social media networks Facebook, Twitter, and LinkedIn
- Discord, Telegram, and WhatsApp are disconnected applications.
- Reddit and Bitcoin are community resources.
#6 Utilizing a Sales Model to Create Tokens
It is now time to begin token production.
- Hard and flexible caps
- Uncapped fixed-rate model
- Secret Caps
- A model with a cap and a fixed interest rate
- Dutch bidding
- Hybrid automobile
#7 Creating a smart wallet and a smart contract
Creating a smart contract can aid in the management of token information and provide users the ability to trade them. A comprehensive analysis of smart contracts can pave the way for their security and usability. Consequently, the ICO launch ideas of the ICO development company include the creation of a virtual wallet with quick trading capabilities.
#8 Post-ICO Marketing Stage
After the ICO building cycle has concluded, it is vital to execute post-ICO marketing techniques. This will make it simpler to contact potential bitcoin venture capitalists and raise funds for an innovative project.
The Achievements of ICO Companies
ICO offers numerous advantages over conventional fundraising methods such as venture money and debt. The selling of digital tokens has become a popular tool for bitcoin firms to raise capital. Steemit claims that in the first half of 2017, ICO startups collectively raised around $14.5 billion (8 percent of worldwide VC funding). The success of ICO also bodes well for the crypto market’s long-term prospects. During this period, over 100 projects have issued ICO tokens.
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Conclusion
As more of us embrace the new opportunities presented by the digital economy, I have no doubt that we will discover ever more inventive means of bringing our visions to life. Please pay great attention to everything you read here and feel free to share your own experiences in the place for comments below.