Developing an engaging sales pitch isn’t something that just happens. Whether it’s an in-person meeting or one being held in Zoom Virtual Office, there are things that you can do to stack the proverbial deck in your favor. Great salespeople employ a lot of elements that crystalize into an effective sales pitch.
What Is Your USP?
A unique selling proposition differentiates your brand from the competition and helps consumers to remember you. Eventually, it will become synonymous with a product in consumers’ minds. What is it that melts in your mouth, not in your hand? If you said M&Ms, you’re one of the millions of people who have heard this singular message over the past several decades. Now consider this: can you name another chocolate candy with a brittle candy shell?
When considering your USP, consider what about your product or services sets you apart from the competition. When considering the phrasing that you will use, your goal is to help consumers understand what qualities your brand exhibits that differentiate it from others. Here are some USBs to consider as you work on crafting your own:
- American Musical Supply: Rock Now! Pay Later.
- Bee’s Wrap: A Simple Solution to Plastic Pollution
- FedEx: When It Absolutely, Positively Has to Be There Overnight
- Best Buy: Find a Lower Price and We’ll Match It
Use Technology That Benefits Your Target Clients
The challenges associated with the Covid pandemic brought forth technological advances on the business front. Technology can be used to help answer questions and concerns that clients have, help them to experience new products and their benefits and generally help you to connect with them. Customer Relationship Management software can take on a lot of logistical responsibilities, including setting tasks and reminders for follow-ups and syncing data with calendars or inboxes. Salespeople can store lead information and historical communications in a central database that’s accessible to the entire sales team. Keeping track of how the company is engaging with clients necessarily creates a better understanding of the details as well as the big picture of sales activity, making it easier to implement and maintain the sales process.
The following types of technology are also widely used to engage with clients:
- Social media
- Mobile technology
- Chatboxes
- Online content
Be Prepared
That this sounds so simple belies the effort that it takes to properly prepare for a sales pitch. Determining what kind of tone you should employ or which Google Meet background image install are details that speak to your knowledge of your clients. An important question to ask yourself is, ‘what’s in it for the clients?’
Be Confident
Confidence is not arrogance. Confidence comes from preparedness and recognizing what’s worked in previous successes. It’s being able to discuss your product as though it’ll guarantee their success, even if it’s not being offered. Composing a persuasive and engaging sales pitch is something that comes with practice, experience and planning. A good salesperson is considerate of client needs and expectations as well as what sets their brand apart. Utilizing cutting-edge technologies like Zoom Immersive View Backgrounds is an example of how good salespeople also rely on tools to add engagement to their pitches. Visit a virtual office background products website to learn more about how this technology can help you with your sales strategies.
